Internet Marketing

Search Engine Optimization (SEO)

By design, all new websites created by Top of Mind Web Design have many Search Engine Optimization features and techniques built in. That said, SEO is not one and done. To be really successful, it needs to be ongoing. There is more that can be done to your pages that can help influence how well your site ranks in the organic or so-called free listings in search results of the major search sites. If you are not satisfied where your pages currently rank in Google, talk to us about how we can help you.

For all practical purposes, there are two ways to get a website found when people do a Google search. One you can influence, and one you can control. The former is through results in the organic or so-called free listings in search results of the major search sites. The latter is to use Pay-Per-Click (PPC) advertising. We recommend you take control with our Google AdWords advertising plans.

Social Media you should consider

Marketing your business has taken on a new dimension with all the Social Media capabilities available now. Selecting the right social media marketing tool for your business can be difficult, so we are here to help.

With over 150 million users, Facebook can be a huge marketing tool for your business. Not sure if Facebook is right for you? Read our article about Facebook. Top of Mind Web Design can create a custom look for your company Facebook business page. We can help design and write effective Facebook ads focusing on your targeted audience. The Facebook cost-per-click rates tend to be lower than Google Adwords, so you can stretch your advertising dollar. To talk to us about marketing through Facebook advertising, call 845-325-2465 and ask for Adam.

How can Twitter help your business? Read our blog post about Twitter. Top of Mind Web Design will create a custom look for your Twitter profile page that looks similar to your website. Think branding, branding, branding. We’ll also help you select the Twitter tools that will work for you.

Regularly updated blogs will help keep your business at the top of Google searches. Search engines like up-to-date, well-written articles which include relevant links. Blog posts and their feeds are indexed by search engines and may be displayed in search results. Quality, relevance, authority, and subject timeliness are all critical to high blog post scores. Marketing your business, community or organization with a blog post only requires a little time. Talk to us about how blogging can help market your business.

Top of Mind Web Design  has several years of experience in creating and publishing Opt-In/Opt-Out Constant Contact Newsletters.

We can help you set up your campaigns that you administer yourself, or we can do all the administration for you. We offer customized solutions that are value-priced but provide professional performance.

Not everyone thinks of YouTube as a means of search marketing, but it can be just that. Supplement your Google search results listings by having a highly visible YouTube video listed. As of February 1, 2011, YouTube reportedly has 490 million users worldwide (unique visitors per month), generating an estimated 92 billion page views each month. Thirty percent of those are in the U.S. Don’t ignore those numbers. Ask us how video can be an SEO tool for you.

Of course, on-line marketing is only part of the answer to getting visitors (think customers) to your site. When you choose Top of Mind Web Design, you’ll also learn how to correctly do off-line marketing to drive people to your website.

Read more about how Top of Mind Web Design can help you with a social media strategy.