Social Media Strategy

Facebook, Twitter, Blogs, YouTube, eNewsletters – there are ways to use each social media tool correctly. Top of Mind Web Design can help you tailor a social media strategy that will work for you and teach you how to manage it. We can also provide you with quality graphics and designs. Think, “first impressions.” It takes time to manage your Facebook or Twitter accounts and post to your blog on a regular basis, so someone on your staff needs to be designated for this task. A little time well-spent can benefit you greatly. The old adage of “do it right or don’t do it at all” aptly applies here.

Facebook has quickly become the world’s most used social network. Despite having over 150 million users, Facebook is not for everyone. So if you are considering a Facebook page for your business, please read our  article about Facebook. Top of Mind Web Design is happy to give you a free consultation. We can show you how to set up a Facebook business page, or we will create one for you. We’ll also create a high-quality, correctly sized version of your logo for your Facebook page.

You should consider Facebook Ads whether or not you have a business page. Facebook’s advertising platform is similar to Google AdWords. The good news is that you have more effective targeting available, and the cost-per-click rates tend to be lower, so you stretch your advertising dollar. Ad copy is critical. Our extensive experience writing Google AdWords and pay-per-click ads will serve you well. Top of Mind Web Design will help you get started realizing the benefits of Facebook advertising. To talk to us about Facebook advertising, call 845 325 2465  and ask for Adam.

Twitter is so easy to use you won’t need much help from us to get started. If you want to learn more about Twitter, read our “How can Twitter help your business?” blog post. Just go to www.twitter.com and set up an account. Top of Mind Web Design can help you by designing a professional background for your profile page, and by creating a high-quality “Avatar” to represent your company or organization in the Twitter universe. Remember, first impressions are important. Tweets are indexed by Google and Bing, and depending on quality, relevance, authority and other indicators, may also be displayed in search results. There are many tools to make it easy to read, send, and schedule tweets to be automatically sent at the time and day you prefer. Top of Mind Web Design can help you choose the tool that is right for you.

Blogging can do much for most businesses, communities, and organizations. It has been chronicled in so many places on the Web that Google loves blogs, and there is great truth to that. What Google likes are links to and from well-written articles, aka blog “posts.” Blogs help themselves by telling (actually, “pinging”) Google when there is a new post on a blog. Blogs can be read on your website, or they can be subscribed to via a web (aka news or RSS) feed. Blog posts and their feeds are indexed by Google and Bing and, depending on quality, relevance, authority and other requirements, may be displayed in search results.

Top of Mind Web Design has several years of experience in creating and publishing opt-in/opt-out Constant Contact email newsletters. We can build your templates and help you set up your campaigns that you administer yourself, or we can do all the administration for you. We offer customized solutions that are value-priced but provide professional performance. Talk to us about improving your business with email marketing.

Not everyone thinks of YouTube as a means of search marketing, but it can be just that. Supplement your Google search results listings by having a highly visible YouTube video listed. As of February 1, 2011, YouTube reports to have over 490 million users worldwide (unique visitors per month), generating an estimated 92 billion page views each month. Thirty percent of those are in the U.S. Don’t ignore those numbers. Ask us how video can be an effective marketing and SEO tool for your business.